There is a dry spell in the North Georgia area. In the Atlanta area, citizens are being commended for saving water in time of drought. It's amazing what a society can do when called upon to work together. But there are losers, for one, the water company. By "selling" less water, the revenue goes down, so they raised the prices for water. In effect the citizens feel like they are being punished for saving water. The biggest loser? The citizen.
Another conundrum seems to exist with power companies. We are also in a time of economic drought. So larger businesses are turning to human energy to focus on reducing the energy bills. But the reward systems for energy use are backwards. The more you use, the cheaper it is! So it doesn't take a lot of math to figure out that sometimes using more energy will put you in another "bracket" and SAVE you money!
In both cases above, what is good for the environment is against the built in mechanisms for saving money. So which green do we want? Green or $Green$? It's time to rethink energy use, water and natural resource use. Let's see some real incentives. Lawmakers?